The “ick” is killing direct sales. The spam, the unauthentic networking and the death of creating a friendship over anything else. When did we stop making friends and turn into an automatic infomercial? When did we stop caring about other people and start caring only about our pocketbook, our sales and our growing team?
In an effort to get rid of the ick, educate and change the way people think and respond to direct sales, I started a series on my business page fondly called Get Rid of the Ick (ok, maybe not brilliant but I giggle every time I write it or read it and laughing daily is not a bad thing at all! as a matter of fact, start doing it more and find out how much better life can be)
To clarify, we are getting rid of the ick that is ever so present on social media; on our friends personal walls (new and old), in messenger and the constant newsfeed fillers of the best product ever and how it will change your life. (and let’s be real, some products might really be incredible, actually most are, but that doesn’t mean they are for everyone.)
The first step to getting rid of the ick is neither mind blowing or earth shattering.
Step one: Be Genuine. *gasp*
adjective gen·u·ine | \ ˈjen-yə-wən , -(ˌ) win, nonstandard -ˌwīn \
Definition of genuine
1a: actually having the reputed or apparent qualities or charactergenuine vintage wines
b: actually produced by or proceeding from the alleged source or author – the signature is genuine
c: sincerely and honestly felt or experienced a deep and genuine love
I am not sure it was a necessity to offer the definition but just in case you were wondering what it means to be genuine, you are welcome. (insert sarcasm) I tease but this is the truth. In our fast world of social media, people forget what genuine means.
I like to use this example of how to be genuine in this way: Let’s say you are meeting someone in person. Let’s say you are at Target. What do you say when you first see them? Do you start with “Hi, I am Mara, so nice to meet and connect with you. Will you buy my “insert product”?”
You are looking at this person right in the face, hand out to greet them with a shake and offering a new friendship and conversation starter like this, right? Um…. I believe the answer is: No, you aren’t. You wouldn’t dream of starting any conversation like that in person, with a stranger that you meet in line at Target; then why are so many hiding behind their phone or computer and starting a friendship that way on social media? I am certain there are several articles and maybe even books written on the psychology of working behind the computer, hidden and the boldness of sending a cold call message.
I am 100% positive that those who are doing this (and it might be you) are not getting many sales this way, if any at all.
Do me a solid and try a different approach. Start with being genuine. Offer a smile, a hello and an interest in your friend. Start with getting to know the person on the other side of the screen and ask yourself this: “What would I say to this person if they were in line at Target?” and maybe even “What compliment would you offer?” What could you say to make this person’s day better? Pretend you are looking them dead in the face and talk to them. Be kind, show interest and always always be GENUINE. I can assure you whatever you say starting with that approach alone would be much different than that canned copy and pasted crapola you were thinking about sending.
Next week: Where do you find new friends? It’s way easier than you think especially if you are remembering Step one. *wink
Peace, Love and Cheers!